Dec 06, 2018 | By Quentin Humphrey
Request a demo to see WGSN for yourself.
Nov 10, 2010
A personal chauffeur, Parisian drinking den, femme fatale and Stella Artois – right up your proverbial alley? Ours too. To celebrate the launch of the new Stella Artois Black is this cinema-come-to-life event,”Chauffeur of the Night.”
For starters you’ll need a beer, a Stella Artois Black to be specific (we know, twist your arm) but, the demands to participate don’t end there. To receive an entry ballet you must be at the right place at the right time (dates and addresses listed below). Once you’ve established the place and time then along with your chilled brew should come a postcard. Fill it out, promptly return it and play the waiting game. If you are chosen to partake in the theatrical event you’ll receive an email to purchase tickets, choose a bar and a time to attend.
Arrive on time because for one night only, each of the selected bars (full list below) will be transformed into a 1960’s Parisian drinking den. When your time comes the bar phone will ring, your name will be called and away you’ll go in a Citroen DS equipped with your own “chauffeur of the night.” During the drive you’ll come across secret liaisons, femme fatales and various interactions (with actors from the Punchdrunk theatre company) to be shared with the other participants in order to piece together the story.
Dates and locations:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.