Jun 11, 2018 | By Nick Paget
Massimiliano Giornetti, Ferragamo’s Creative Director, was inspired by the paintings of Danish artist Vilhelm Hammershøi’s that have a self-described “luminous stillness,” and are very muted in tone. Just as Hammershøi’s work consisted of a mainly limited color palette of neutrals, Ferragamo was mainly monochromatic with an overall impression of coolness, restraint, and quietude. Accents of rust and ink blue came through in the form of gentle plaids and rich velvet jackets. Some of the runway looks had details slightly askew, like the crooked bowtie and crumpled knit gloves. Although many of the pieces (like leather track pants and angora hoodies) were not exactly functional, the thing to take away from the collection was that subtle luxury can exist for all activities of life.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.