Oct 16, 2017 | By WGSN Insider
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After 75 years in the intimates industry Valisere unveiled a flagship store in the hottest shopping area of São Paulo.
A bright pink door welcomes you to a spacious lounge filled with colorful bras and panties. The store is categorized by theme: basic, playful, romantic and sensual. Strategic visual merchandising makes for a unique shopping experience showcasing intimate apparel suited for girls looking for comfortable basics and for women looking for something a little more sexy. Beyond the lingerie dive into a wide range of accessories, moisturizers and perfumes.
Rua Oscar Freire / 55 (0)11 3063 1693
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