Jun 21, 2017 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Famous for vintage-inspired prints and cutesy homewares, Cath Kidston unveiled a concept house and café as part of the brand’s F/W 13 collection preview.
Moving-on from the more traditional floral prints associated with the brand, over 30 new designs were presented, comprising “more hints of prints” than “kitsch print overload”.
To best showcase this younger, fresher aesthetic, a concept house was installed in the middle of The Vinyl Factory space in Soho, London; a framed, wooden structure comprising several rooms to display the brand’s updated interiors products perfectly, such as a bedroom, bathroom, kitchen, hallway and children’s room. Dotted in and around the minimalist enclave, a handful of bags and accessories were also presented, including the adorable, sporty backpacks, as pictured below.
Rounding-off the presentation, guests were treated to a lunchtime smorgasbord of pies, fresh salads, sandwiches and juices – a perfect compliment to the glorious sunshine in London. – Samantha Fox
Check out our pictures below by Pernilla Löfberg.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.