13 hours ago | By Vittoria Toffoli
Oct 28, 2016
As the end of 2016 approaches, the thrill and curiosity around the trends for the upcoming new year take over all platforms and conversations. This is the time when many interiors companies unveil their palettes and directions, as well as the most exciting prediction of them all: the Colour of the Year. This is also the time for forecast confirmation for us at WGSN as well, when we see how the directions presented 18 months ago come to the market. And once again, we are proud to see we are on the same wavelength, as the shades and designs are confirming what we highlighted in our forecasts for S/S 17 and A/W 17/18.
Paint companies PPG Paints, Sherwin-Williams, Dulux by AkzoNobel, Dunn-Edwards and Benjamin Moore , as well as wallpaper brand Graham & Brown, already introduced their beautiful new ranges for 2017, and it is very interesting to note that all five of them have a refined yet muted, powdery, slightly desaturated and quite tactile hue as their key choice, ranging from a shadow purple – in line with the direction that is seeing darks more present in design – to a rich yet smooth honey yellow.
Matteness is also important to all five, as this tactility enhances the softness that is such a driving concept for interiors across contract, hospitality and residential at the moment – and which is definitely meant to grow stronger in the upcoming seasons. Even the blue and the purple appear to radiate warmth, their temperature featuring a hint of red and yellow that makes them a sophisticated complement to neutrals, metallics or more intense hues.
Looking at them in detail, New York paint company Benjamin Moore highlights Shadow as its Colour of the Year. Moody and mysterious, this amethyst purple is inspired by the play of light and shadows at dusk, just as the day dissolves into nightfall and tints everything in a violet shade.
British company Dulux goes for Denim Drift, a beautifully soothing tone of blue that is “the colour of our every day” as they put it, from the sky to the clothes we wear. Fresh and versatile, this is a colour that can be safely applied wall-to-ceiling and still please the eye – and the mind.
Los Angeles-based Dunn-Edwards brings a lively Honey Yellow centre stage, syrupy and glowing yet again softly desaturated. This makes it perfect to be grounded by neutral browns and greys, set off metallics and illuminate the more vibrant shades, bringing warmth to any interiors all-year-round as you can see it work well with fuzzy and rustic wintry textures as well as fresher, glossier whites and brights for spring and summer.
Going with the neutrals, Sherwin Williams defines Poised Taupe as the driving colour for 2017. The perfect grounding neutral, it blends cool grey and earthy brown so it represents a wonderful balance of cool and warm, of rustic and refined, of classic and modern. Definitely a beauty to be paired with darker shades or instead brighter accents as well – think deep ebony, coral or vibrant red for instance…
Also American, PPG Paints picks Violet Verbena instead. Another moody purple yet much lighter in value – in line with the growing presence of lilac across interiors – , and again there is a focus on duality in this colour: it has a nostalgic, spiritual side while also being luxurious and contemporary; it brings together masculine and feminine, warm and cold. It is quite the chameleon as well, taking on desaturated tones that bring it closer to a neutral, or appearing instead more vibrant and luminous according to the complementing colours.
Taking a peek into the wallpaper world now, pattern wizards Graham & Brown recently unveiled their five trends for 2017, drawing inspiration from a plethora of influences such as industrial vibes, complex motifs & the importance of green, organic moods, all linked by the theme of Identity, which for the first time saw all colleagues from around the globe be involved into the trend defining – just how we work it as well, in fact. The key Wallpaper of the Year was also introduced, Reflections: a playful composition of triangles in medium scale featuring mixed natural textures of stone and wood, blush pink and grey shades and a touch of rose gold to embellish the whole. Striking, and absolutely in synch with our S/S 17 Pause.
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