What you should be posting on Instagram now

Last month we had the pleasure of seeing Eva Chen, head of fashion partnerships at Instagram, in conversation at New York’s Fashion Institute of Technology, talking about how the fashion world can best embrace the social platform. As a former editor at Teen Vogue, and the former editor-in-chief of Lucky Magazine, Chen knows a lot of about fashion and tech.

Her insights were incredibly useful, the key takeaway was:

 “Focus on the followers you do have” (and communicate with them and engage).

Plus these six key tools:

“You have to post everyday.”

“You have to feed the beast.”

“You have to create beautiful content.”

“Hashtags are a great way to bring attention to your posts.”

“Using hashtags effectively is really important.”

“Finding joy in what you post is really important”

After the talk, it got us thinking about Instagram posting trends and how to create really standout visuals on Instagram for your brand. So, using our trend insights, and our own Instagram account analytics via Iconosquare (check our Instagram account over at @wgsn) here’s our key takeaways about the type of content that does the best.

1. Millennial Pink

This was the hottest colour of 2016 (thanks largely to Pantone), and even though the new Pantone Colour of the Year has been announced (it’s all about green), we’re still not quite ready to let this one go.


Red Light Special || #saturdaze #princessattheprincess #backinBermuda #likeineverleft #441forever

A photo posted by Shiona Turini (@shionat) on


Make hay… and wear open toed shoes… while the sun shines 😸 A photo posted by Eva Chen (@evachen212) on


2. Plants, plants and more plants.

Greenery is the new Pantone colour of the year 2017, and even before this announcement was made this week, you’ll have seen how well plants do on Instagram feeds. Whether you opt for succulents on your desk or huge palm print interior decor, foliage is always an instant Instagram win. Our image of these potted plants got over 1,000 likes in 5 minutes.

  3. Donuts Ok, these aren’t technically the edible type of donuts, but the engagement rate on this image was 4.67% which is super high for industry standard, it’s impressive if accounts with large followings receive over 1% of engagement. So sweet treats are a must.  

4. Colour blocked cafes/restaurant spots

From the interior decor to the packaging, the latest restaurant and cafe openings have been designed with Instagram in mind, they don’t just want you to buy a coffee, they want you to take a snap of said coffee, and share it with your social community, and they’ve made it even easier for you to do so now.


Say BRUNCH! #bestavocadotoast #bychloe #yumyum #eatingnonstop #nyc #😋

A photo posted by Paula Nata (@paulanata) on


millennials love a good coffee cup #tumblrpink A photo posted by alyssa coscarelli (@alyssainthecity) on


Eating our body weight in brunch on this trip…

A photo posted by Alex Stedman (@thefrugality) on

  5. Your 2017 notebooks.  New Year, New You, right? And, of course everyone needs to know what your #goals are, so it’s no wonder that Instagram worthy stationery brands are coming into their own right now, tis the season. Just be sure to stick to those resolutions you Instagrammed.  

Like this? Check out our blog on ‘Four ways to make your brand more shareable (AKA a social media success)’ here

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