Inspiration | Your first scent memory?

We stopped into the Elements Showcase yesterday (more on that later) and left inspired by the creativity and care put into each fragrance creation. It got us thinking about our first scent memory. What was your first scent memory?

Iconofly posed this question to celebrated perfumers and here’s what they said.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.