Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
The book was originally published in 1968 by MacMillan and is still a rare and much sought-after publication for bikers and style enthusiasts alike. Many of the photographs were taken during 1965 and 1966 in the Midwestern United States while Danny Lyon, the photographer, was a member of the Chicago Outlaw Motorcycle Club.
Some of the images (especially the bottom right image in the above montage) are so reminiscent of Versace’s recent F/W 12 runway show that it really cemented the trend for us. We already commented on the biker and gang jacket in our Patched Denim report on Stylesight, but we’re going to step up work on a new biker trend story ASAP.
For their recent F/W 12 showcase at Bread and Butter Berlin, Levi’s Vintage Clothing also heralded the biker movement as a key inspiration for their look and we’ve been noting greaser washes and customized and studded denim both on the street, on directional tumblrs and on the runway. We also have a really exciting studio visit and exclusive denim shoot to blog about later in the week with rising star of the East End and master biker jacket painter, The Ornamental Conifer.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.