Login

Inspiration: The Bike Riders

We are really feeling the biker look right now and came across this amazing set of images on the Leisure blog featuring the archival book, The Bike Riders.

The book was originally published in 1968 by MacMillan and is still a rare and much sought-after publication for bikers and style enthusiasts alike. Many of the photographs were taken during 1965 and 1966 in the Midwestern United States while Danny Lyon, the photographer, was a member of the Chicago Outlaw Motorcycle Club.

Some of the images (especially the bottom right image in the above montage) are so reminiscent of Versace’s recent F/W 12 runway show  that it really cemented the trend for us. We already commented on the biker and gang jacket in our Patched Denim report on Stylesight, but we’re going to step up work on a new biker trend story ASAP.

For their recent F/W 12 showcase at Bread and Butter Berlin, Levi’s Vintage Clothing also heralded the biker movement as a key inspiration for their look and we’ve been noting greaser washes and customized and studded denim both on the street, on directional tumblrs and on the runway. We also have a really exciting studio visit and exclusive denim shoot to blog about later in the week with rising star of the East End and master biker jacket painter, The Ornamental Conifer.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

Denim workwear at the Dior fashion show

The New Blue Collar: How Denim Workwear Has Evolved

Levi's Vintage Clothing Gets Groovy for its "Summer of Love" Collection

Supreme and Levi SS17 collab

Supreme x Levi's Spring/Summer 17

Share
Tweet
+1
Share
Pin1