Jul 11, 2017 | By WGSN Insider
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French lingerie brand Jours Après Lunes first caught our eye at the Fall/Winter 10 edition of Salon International de la Lingerie. The label stood out as one to watch with its quirky mix of sweet and retro loungewear for mother and child. Recently Jours Après Lunes played up its mom-and-me concept with a fun playing dress up themed lookbook. The photo shoot of pint-sized girls running amuck in mom’s boudoir has become a hot topic on the internet, similar to our Tweensetter Thylane Blondeau. To us, knowing more about the French-label, the photo shoot just looks like plain fun.
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