May 11, 2018 | By WGSN Insider
Get more with a WGSN membership. Click for a demo.
Apr 16, 2012
Pat McGrath is the go-to makeup artist for all the major designers and magazine editorials. This Fall 2012 season, McGrath masterminded the looks for everyone from Calvin Klein to Balenciaga, Valentino to Versace, Lanvin to Prada. Here are a few of her polaroids and insights into the F/W 12 season’s key beauty looks.
“Anna was obsessed with the blue—in the fabrics in her show, it really stood out. She said, ‘I’d love something graphic, something strong, and something very modern’—and that’s how we came up with this huge wing. It was CoverGirl Liquiline Blast Eyeliner in Blue Boom and Eye Enhancers 1-Kit Shadow in Indigo Impact. Then we did these little graphic dots under the eye, which were made out of paper.”
Products used: CoverGirl Liquiline Blast Eyeliner in Blue Boom, Eye Enhancers 1-Kit Shadow in Indigo Impact, Lash Blast 24hr Mascara in Very Black
“We called this the illustrated eye: very strong, drawn as if it was an illustration. Mrs. Prada was talking about the girls looking like virtual princesses. It was layers and layers of black liner, black eye shadow, purple eye shadow, and a custom orange paint, which we used over bleached brows.”
Products used: CoverGirl Smoky ShadowBlast in Onyx Smoke, Liquiline Blast in Black Fire, Eye Enhancers 1-Kit Shadow in Purple Pop, Dolce & Gabbana Crayon Intense Eyeliner in White,
“Alber wanted the face to be like an illustration. He just loved the way the girls looked, like sketches—one perfect stroke on the eye. We did a black wing with a tiny line under the eye (CoverGirl Liquiline Blast Eyeliner in Black Fire and LineBlast 24 Hour Eyeliner in Enduring Black). And that was it. Beautiful.
These other shots—of the room, and the ushers—we took before Alber’s party for his tenth anniversary at Lanvin. There’s something about the way the space looked—quite enchanted. Alber throws the best parties, and everyone came out to celebrate him.”
Products used: CoverGirl Liquiline Blast Eyeliner in Black Fire, LineBlast 24 Hour Eyeliner in Enduring Black
“Strong, glamorous Amazons, that was the main theme we were following. It was all about that soft eye with that powerful mouth. We used light gray shadow and a little bit of copper liner for a toned eye. On the lips, we layered CoverGirl Lip Perfection Lipliner in Passion, Queen Collection Lipcolor in Fine Wine and LipPerfection Lipcolor in Euphoria, and that’s what made that beautiful burgundy.”
Products used: CoverGirl Eye Enhancers 1-Kit Shadow in Platina, Eye Enhancers 4-Kit Shadow in Ice Princess, 3-Kit Shadow in Sea Glass in inner corners, Lip Perfection Lipliner in Passion, Queen Collection Lipcolor in Fine Wine, LipPerfection Lipcolor in Euphoria, D&G Ultra Shine Lipgloss in Acqua
“Bohemian decadence, that was the inspiration. It’s a real illustrated eye, painted in blues and whites, and decorated with mirrors. We did about five or six different designs, and also customized the lashes, cutting them up into three different sections.”
Products Used: Turquoise and light blue theatrical paint, D&G Crayon Intense Eyeliner in White, CoverGirl LashBlast 24hr Mascara in Very Black, Blast Flipstick Lipcolor in Perky
“Stella was just obsessed with blue mascara. And that was it. She wanted the brightest we could find, so we made our own, adding CoverGirl Eye Enhancers 1-Kit Shadow in Indigo Impact to LashBlast 24 Hour Mascara in Black. It’s not a real mascara, but it was great for the show.”
Products Used: LashBlast 24 Hour Mascara in Black, CoverGirl Professional Natural Lash Mascara mixed with customized pigment and Eye Enhancers 1-Kit Shadow in Indigo Impact
“The girls were to look exquisite. Pure, simple. We enhanced everyone’s natural features, with perfected lashes and brows, browns and golds on the eyes, a little bit of peach on the cheeks.”
Products Used: CoverGirl + Olay Simply Ageless Sculpting Blush in Lush Berry, CoverGirl Eye Enhancers 1-Kit Shadow in Tapestry Taupe, 3-Kit in Sea Glass, NatureLuxe Gloss Balm in Marble
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.