Login

Inside Perrier-Jouet’s colour-changing flower shop

The London EDITION hotel is hosting a pop-up flower shop with a difference this Valentine’s Day. Open for four days, the Perrier-Jouët Fleurs des Rêves has been created by experiential entertainers Bompas & Parr and features a series of decadent elements including colour-changing single stems, open flame and a taste of floriography (the language of flowers).

Perrier-Jouet

Perrier-Jouet

Set in the Basement of the London Edition amid atmospheric pinky-purple lighting, the flowers are available to buy and take away immediately, for urgent gift-giving, or can be made individually in workshops, which come with more than a touch of theatre.

Workshop participants can enjoy a tasting of three Perrier-Jouët Champagnes while painting their single stem with a thermochromatic liquid crystal dye that activates at 27 degrees Celsius – the touch of a finger or a hot breath – transforming from deep purple-black to a beetle shell green and through to a rich red.

Perrier-Jouet

Perrier-Jouet

Perrier-Jouet

There’s also the opportunity to spritz your bloom with a liquid crystal elixir and set it aflame, so that its colour changes temporarily from pitch black to rich pink. Crystal-infused plant feed comes as the finishing touch, infused with healing crystals including Amethyst, Smoked Quartz and Opal, which are said to imbue the flowers with power, inspiration, creativity or calmness, depending on your choice.

Perrier-Jouet

Perrier-Jouet

Tickets for the workshops cost £65, while take-away single stems can be purchased for £30 each. The Perrier-Jouët Fleurs des Rêves runs until Sunday 14th February at Basement at The London Edition, 10 Berners Street, London W1T 3NP.

SENSORIAL DESIGN: WGSN Lifestyle & Interiors subscribers can read more about mysticism, wellness and the role of colour in awakening all of the senses in the Experience Design report, Sensorial Wellness. Sound good? Join WGSN.

 

 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Experience Lifestyle & Interiors on WGSN.

Related Stories

Creative Mind; Business Brain: Bloom & Wild’s Aron Gelbard

Are llamas the new unicorns?

Eco-Friendly Easter Gifts- decorate your own eggs

Top 4 Eco-Friendly Easter Gifts for Kids (Easter Eggs Included)

Share
Tweet
+1
Share1
Pin