Inside Perrier-Jouet’s colour-changing flower shop
By Sarah Housley

The world’s first colour changing flower shop has opened in London. WGSN’s Lifestyle & Interiors Editor Sarah Housley got a sneak peek

Feb 11, 2016

7 photos

The London EDITION hotel is hosting a pop-up flower shop with a difference this Valentine’s Day. Open for four days, the Perrier-Jouët Fleurs des Rêves has been created by experiential entertainers Bompas & Parr and features a series of decadent elements including colour-changing single stems, open flame and a taste of floriography (the language of flowers).



Set in the Basement of the London Edition amid atmospheric pinky-purple lighting, the flowers are available to buy and take away immediately, for urgent gift-giving, or can be made individually in workshops, which come with more than a touch of theatre.

Workshop participants can enjoy a tasting of three Perrier-Jouët Champagnes while painting their single stem with a thermochromatic liquid crystal dye that activates at 27 degrees Celsius – the touch of a finger or a hot breath – transforming from deep purple-black to a beetle shell green and through to a rich red.




There’s also the opportunity to spritz your bloom with a liquid crystal elixir and set it aflame, so that its colour changes temporarily from pitch black to rich pink. Crystal-infused plant feed comes as the finishing touch, infused with healing crystals including Amethyst, Smoked Quartz and Opal, which are said to imbue the flowers with power, inspiration, creativity or calmness, depending on your choice.



Tickets for the workshops cost £65, while take-away single stems can be purchased for £30 each. The Perrier-Jouët Fleurs des Rêves runs until Sunday 14th February at Basement at The London Edition, 10 Berners Street, London W1T 3NP.

SENSORIAL DESIGN: WGSN Lifestyle & Interiors subscribers can read more about mysticism, wellness and the role of colour in awakening all of the senses in the Experience Design report, Sensorial Wellness. Sound good? Join WGSN.



Inside Perrier-Jouet's colour-changing flower shop

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Wool BnB: London accommodation completely made of wool
Sep 28th, 2016

[…] model be adopted by New York’s Museum of Ice Cream, Ikea’s pop-up restaurant, Perrier-Jouët champagne and online digital lifestyle site Refinery29, but it’s really exciting to see the model used […]

Indulgence 2016: Tickle your tastebuds at Westfield this weekend
Feb 19th, 2016

[…] with multi-sensory experiences at the moment. Hot on the heels of Bompas & Parr’s colour-changing flower shop, we headed to Westfield to try out its new food sensorium, created by Condiment Junkie for food […]

Subscribe to WGSN

Experience Lifestyle & Interiors on WGSN.

Related stories

5 photos
Dutch Design Week 2016: Top five graduation projects

4 photos
Musician Pharrell Williams becomes a kidswear designer

5 photos
Design Destination: Bert's Box at The Pig

3 photos
Floom: The Online Florist We Love

1 photo
Are hotels the next big retail space? West Elm and Shinola think so