Insa x Evisu: The Extreme Daicock Jean

We love Graffiti artist, INSA’s style and have been following his work for nearly 10 years now. This year he created L.A.’s biggest mural in the Downtown arts district, a live street art piece in Columbia, created limited edition women’s streetwear pieces with Makers LDN and even designer his own beer bottle for the Warsteiner Art Collection.

But his latest collaboration with Evisu really caught our attention today: if you like color, you’ll love these jeans.

He has explored two models: the theatrical and bold Daicock jean, available for guys and girls and a Gentleman’s raw denim jean. The Daicock jean features an amazing, multicolored paint drip concept and is limited to only 300 pairs and the Gentleman’s jean features a subtle, allover print on raw Japanese selvedge denim with multicolored printed lining, multicolored buttons, hardware and thread stitching.

“It’s a mix of fashion, fetish and art, pushing the idea of a commodity seen as a fetishized object – in this case, luxury denim – and using the fabric itself to express this, and referencing the style of traditional Shibari is a nod to Evisu’s Japanese heritage.  It was a true pleasure to collaborate on the novelty piece with designer Alex Noble – I feel we both understand the sublimation of extreme fashion to artistic expression.”

Both are available at their new flagship store in Hong Kong as well as on the Evisu website. The male edition of the Daicock is priced at $539 USD and the female pair at $489 USD but the Gentleman’s jean clocks in at $729 and comes with an exclusive 100% silk scarf and a gold keychain.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.