Innovation: Water Bobble


Bobble is a new product introduced to the market to “make water better,” competing with plastic bottled water brands such as Poland Spring, Dasani, and Smart Water.

The key difference with Bobble is that these curvilinear plastic bottles are re-usable and feature a filtered cap – better for the environment and for the consumer. The Bobble can be re-filled with tap water and the filter cleans the water on the go. The carbon-based filtering cap is similar to a Brita water system and can be re-used about 300 times.

The Bobble comes in four sizes, including a children’s size, with a range of brightly colored caps as a fun addition to the modern design.  The Bobble is gaining momentum as an environmentally smart and economic choice of water bottle, while also proving to be innovative and convenient. It is currently being promoted at American Apparel, Bloomingdales and many other retailers around the world, however the Bobble can also be bought directly from their website at: www.waterbobble.com.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.