Innovation & Technology: Robot Readable World by Timo Arnall of BERG London

An experimental video by the Creative Director of BERG London, Timo Arnall, shows us how robots view reality and the human world.

Inspired by an essay by Matt Jones – Principal at BERG London – Robot Readable World is a montage of pieced together CCTV footage of moving traffic and groups of people in the street.  It shows us how new computer software systems use algorithms to detect and recognize the faces and movement of people and vehicles inside video footage, and how computers then process these patterns into information that they can understand.

On the BERG blog, Matt Jones explains that as we increasingly use technology to track and manage our lives – from facial recognition on social networking sites, to vending machines that can detect your mood and reward you with food accordingly – computers are in turn beginning to think uniquely and create their own forms of visual language.

“Machine vision is becoming a design material alongside metals, plastics and immaterials. It’s something we need to develop understandings and approaches to, as we begin to design, build and shape the senses of our new artificial companions.”

Watch Arnall’s fascinating video here. – Samantha Fox

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.