5 hours ago | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
Jun 27, 2012
Honoring LEGO’s 50th anniversary in Australia, the Denmark-based toy manufacturer has teamed up with Google Chrome to create Build – an online platform that enables users to construct and share 3-D LEGO structures digitally.
Utilizing Google Maps technology, the web browser invites users to choose a suitable plot of land and start build on it straight away using the tools on the screen. Additionally, adding a social aspect to the project, users can share their architectural wonders through the Google Australia Google+ page.
It’s great to see a company like LEGO, creators of an inherently physical product, moving into digital realms without losing its core values of creativity and play. Check it out on your Chrome browser. – Samantha Fox
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