Innovation & Technology: Arcade Fire’s interactive music video, Sprawl II

Canadian band Arcade Fire has created an interactive video for Sprawl II, with dancing characters that can be controlled by the viewer through a webcam.

Directed by Vincent Morisset, the video features band members resembling zombie-like characters.  By making fast or slow gestures into a computer camera, the viewer can manipulate the speed of the dancing movements, taking almost complete control of the choreography.

Only last year the band partnered with director Chris Milk for the innovative film project The Wilderness Downtown.  Using Google Chrome and HTML5, viewers typed in their childhood home address, which prompted Google Maps to incorporate personal images of the viewer’s hometown into the video.

Our recent Emotech report surveys product developers and scientists at the forefront of innovation who are increasingly seeking ways to incorporate physical and emotional experiences into new technology and bridge the gap between the virtual and the real.

It’s exciting to see this type of intuitive interface being used for something as simple as a short music video – watch it here. – Samantha Fox

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