Apr 23, 2019 | By Bonnie Pierre-Davis
Experience Lifestyle & Interiors on WGSN.
Sep 15, 2010
The ongoing trend for voluntary simplicity brings with it an inherent need to make function a priority.
Picking up on this trend is recent Royal College of Art graduate Azusa Murakami with her fictional slow fast food restaurant art installation, designed to slow down the experience of eating. Slowness dictates all aspects of the experience from the design of the tables, to the “construction” of a hamburger. Diners are taken on a journey picking the vegetables from an allotment and kneading the dough for a hamburger bun before they reach the dining room. Even the eating is subject to contemplation, with utensils such as a sesame seed picker, lettuce tong and meat grinder.
Asking the question ‘Can such pace of slowness be a catalyst for creating a sequence of lasting memories in a world so fast that we continue to forget?’ Murakami’s concept certainly forces visitors to the exhibit to consider slowing down and savoring.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.