Innovation: Honda Jazz advertising campaign


With the rise of interactive advertising Honda’s latest campaign for its Jazz hybrid vehicle, brings a new dimension to the form.

Developed by London based advertising agency Wieden+Kennedy ‘This unpredictable life’ works with an iPhone app and a technology called ‘Screen hopping’, which responds when it hears pre-defined soundwaves.

The Honda Jazz app lets you catch and play with characters as they fly out of the Honda Jazz film using your iPhone.

Whether watching it on a TV, computer or phone, when players see one of the characters light up in its seat, they reach out and grab them from the screen with the aim being to try and catch them all.

Interactive advertising sets out to engage customers in a more immersive and experiential way and at Stylesight we expect to see many more examples in the near future.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.