Innovation: Catalytic Clothing

Catalytic Clothing is the inspired, collaborative project from Professor and designer Helen Storey and scientist Tony Ryan; exploring the ways in which  ‘catalytic’ technology can be applied to clothing and textiles to purify the air around them, in turn utilizing fashion to play an active role in the sustainability of our environment.

Shot by regular Showstudio contributor Adam Mufti, the film features the ever-ethereal Erin O’Connor and an atmospheric backdrop by Radiohead (as well as being a reputed social commentator, front man Thom Yorke is also regular a spokesperson for Friends of the Earth).

In a partnership between The University of Sheffield and London College of Fashion, and ‘a public experiment between Fashion and Science’, Storey and Ryan have created a way of adding the process of photocatalysis to fabric: trapping air pollution and breaking it down into safe and harmless matter, which is then recycled through the air.

The idea of clothing as sensory and advantageous to our environment is as beautiful as it is thought provoking, and something Stylesight touches on in our Sensing Matter forecast for F/W 2012 – Philippa Wagner.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.