Innovation: Arcade Fire – First HTML 5 powered music video

arcadefire2.jpgUtilising experimental web video technology, Arcade Fire‘s new album The Suburbs isn’t just creating buzz in the music world.

3.7 million viewers watched the band’s recent Madison Square Garden concert directed by Terry Gilliam and live streamed on YouTube and on August 30, the Canadian band made history when they released the first HTML 5 powered music video on the internet.

The “interactive film” titled, “The Wilderness Downtown” is a collaborative effort with artist Chris Milk and Google. Featuring the track “We Used to Wait”, the project uses multiple windows from Google Maps and Google Street View to create a highly personalized trip down memory lane. After viewers enter the address of their childhood home, animated images of flocks of birds and satellite views of the childhood street play in time with the music.

“The Wilderness Downtown” is optimized for Google Chrome and should also run on any browser that supports HTML5.

Equal parts music video and an innovative user generated web project, “The Wilderness Downtown” is the first, but not last, video of its kind.

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