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Innovation Alert – Adidas Boost

One of our favorite performance brands – adidas – recently unveiled its newest technology appropriately named BOOST. Providing more energy return than ever before, this technology combines soft comfort and responsive energy for the ultimate running experience.

Keeping the brand’s signature Torsion System, and partnering with chemical company BASF, they blew up TPU granules to create thousands of tiny energy capsules.

Don’t just take our word for it, check out the video below for an in-depth explanation behind the new technology. The shoes hit stores on February 27th, so go check them out for yourself, and stay tuned for an upcoming report on innovation within the Active footwear industry coming in the beginning of April!

-Erin Mintun

http://www.youtube.com/watch?feature=player_embedded&v=2QXayMkbvpk

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