Influencers: Hurts So Good


With their slicked hair, buttoned to the top collars, and single earrings moody electro pop duo Hurts are set to carve out a permanent place on fashion office playlists around the world.

Originally from Manchester the band, comprised of singer Theo Hutchcraft and synth player Adam Anderson, delivers achingly beautiful lyrics and videos heavy in sombre yet elegant art direction as evidenced in their latest single Wonderful Life involving plenty of sixties style eyewear and women in veils jumping into the swimming pool of a brutalist villa. Recognized by the BBC Sound of 2010 competition and signed to RCA, Hurts’ debut album Happiness includes a duet with Kylie Minogue.

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