The last time I set foot in the Manhattan Mall was on a seventh grade field trip. After ten minutes spent pouting/sitting in the food court wondering what we were possibly doing in such a place, I solemnly swore never to return to that depressing mecca of cheap horrible stores. How things have changed. Today Sarah Jessica Parkerâ€™s new line of super-cheap clothes and accessories made its debut at the nearly unheard of Steve & Barryâ€™s, and I canâ€™t say enough good things about it. Iâ€™m in love, Iâ€™m bitten, and Iâ€™m totally smitten: get thee to the mall for wardrobe basics at prices that are nearly unbelievable. SJP was on hand, looking lovely in a sweater from her fall line and flitting about the store thanking everyone for coming like a gracious hostess. She spent time talking to people, posing for pictures and all around making me want to support her new venture. Want proof of its goodness? Keep reading, and donâ€™t forget to click â€˜more!â€™
Iâ€™m a stickler for quality: I check buttons, seams, linings and fabrics like whoa. Bittenâ€™s quality is on par with H&M, but at almost half the price. Nothing is over $19.99, even this amazing cotton poplin dress that I totally scored. The seersucker (!) shorts and cropped jean jacket wouldâ€™ve been mine too, had they been one size bigger. Damn you small girls!
It was a total madhouse. Can you tell? Maybe these $8 striped tanks had something to do with it.
Or maybe it was the amazing amount of $15 denim, in Boot-cut, Straight-leg, Capri and Boyfriend styles.
I have a new place to fuel my cheap earrings obsession, as well as my plain tee habit.
Bittenâ€™s intimates and sleepwear are super-soft, and the selection is huge. Letâ€™s hear it for $11 cotton bras!
Yes, thatâ€™s right: $10 wedges. While not the best item on Bittenâ€™s roster, they were comfy enough.
Canvas totes and purses with a nautical feel, and flip-flops to live in all summer!
Graphic tees please! While Iâ€™m not usually a fan, some of these were actually wearable.
Check the website to see this seemingly sincere video from SJP, detailing the design process.
The sheer volume of Bitten canâ€™t be overstated: it’s pretty much Steve & Barryâ€™s entire Womenâ€™s section.
The shoes are a bit pointy for my taste, but I obviously wasnâ€™t the only one coveting that $15 jean jacket!
I hadnâ€™t been expecting swimwear, so these $15 suits were a lovely surprise. Iâ€™ll be backâ€¦
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.