22 hours ago | By WGSN Insider
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Hey Lower West Siders – I don’t know if you’ve heard but Earnest Sewn has jumped into bed with Ruffian! Taking things all too literally, Ruffian has created a shop-in-shop in the back of Earnest Sewn’s Meatpacking district store in the style of a “Ruffian girl’s bedroom”. Working with set designer and artist Anne Koch, they’ve thought out every detail of who this girl is and what her room would look like – think boarding school girl with a wild side and you will be close. I loved that they had even thrown underwear on the floor! With all the hard work that goes into designing a line, it’s always cool to see talented designers who don’t take themselves too seriously. I DJed the launch party for the new space last night and managed to snap a few photos as well. If you’re in New York though you should really go see it for yourself. xoxo eddie (Earnest Sewn 821 Washington St. 212.242.3414)
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