Imogene + Willie and J.Crew

Launching late August, J.Crew’s latest denim partnership is with Nashville-based Imogene + Willie, a small husband and wife denim line that features premium denim customized on-site in a converted gas station.

J.Crew chose Imogene + Willie for its unique hands-on artisanal approach. Frank Muytjens, vice president of men’s design at J.Crew, says of the brand, “They create their denim in a big metal tub in the backyard, and the leather guy down the street makes the bags. Every jean is a one-off and has Western influences, and workwear influences. Everything is very crafty and very individual.”

The limited edition partnership will feature a straight cut jean that harks back to 1940s workwear offered in a dark wash with mild abrasion ($375) and a lighter, more worn-in wash ($425). The collaboration will be available online and in select J.Crew men’s stores in New York, including the upcoming Madison Avenue location. Each jean will be hand washed and come with a hand-numbered letterpress hangtag.

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