Stylesight’s men’s editor Michael just LOVES this new book celebrating the all-American illustration style of J.C. Leyendecker.
In a career spanning from 1900 until World War II, the American illustrator painted 300 covers for the Saturday Evening Post, as well as advertisements for products like Kuppenheimer Clothes and Interwoven Socks, that featured Harvard Rowers, Princeton football players, and other collegiate types.
Leyendecker’s creation of the Arrow Collar Man is his most lasting legacy. Considered the first real advertising campaign and first sex symbol of either gender, Leyendecker’s iconic mascot expressed an ideal of American manhood that was equal parts rugged football hero and urbane man about town.
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