Oct 19, 2017 | By WGSN Insider
The Stylesight Graphics Team loves to keep track of new packaging and branding developments. We spotted this illustration-driven rebrand of Coffee Supreme, one of the largest independent coffee roasters and suppliers in New Zealand.
U.K. design studio Hardhat was brought in for the rebrand and went about hand-drawing 18 different illustrations for the black, white and red cups. We love the unstructured and naïve feel of what Hardhat came up with. With hand-drawn illustration being such a big trend at the moment it’s great to see a more artistic approach to packaging and branding.
View more of the rebrand at Hardhat’s site.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.