IKEA Replaces Standard Cinema Seats With Beds in Russia

Photo by Sergei Karpukhin, Reuters

Photo by Sergei Karpukhin, Reuters

As part of its ‘Wake Up Love’ campaign, Ikea has transformed a cinema in the Russian town of Khimki into a giant bedroom. The Swedish interiors retailer replaced standard cinema seats with double beds, complete with bedlinen, lighting, bedside tables and personal accessories such as slippers.

The customised cinema is located at Khimki’s Kinostar De Lux Multiplex. Customers can enjoy the special facilities until Sunday, December 14.

– Heloisa Righetto

IKEA Bedroom Cinema from Instinct on Vimeo.

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