Feb 12, 2019 | By Sandra Halliday
Experience Lifestyle & Interiors on WGSN.
Dec 11, 2014
As part of its ‘Wake Up Love’ campaign, Ikea has transformed a cinema in the Russian town of Khimki into a giant bedroom. The Swedish interiors retailer replaced standard cinema seats with double beds, complete with bedlinen, lighting, bedside tables and personal accessories such as slippers.
The customised cinema is located at Khimki’s Kinostar De Lux Multiplex. Customers can enjoy the special facilities until Sunday, December 14.
– Heloisa Righetto
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.