Feb 15, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
IKEA is hosting an especially cosy three-day pop-up in East London this week. Open today and running until the 20th May at Blackall Studios, the Breakfast In Bed Cafe includes a Scandinavian breakfast menu, served to guests in single or double IKEA beds, with sleep specialists on hand to help them optimise their bedtime routines. After breakfast time (12-3pm), activities switch to lunchtime napping.
The pop-up follows in the footsteps of IKEA’s 2014 cinema pop-up, which replaced all of the seats in a cinema in Russia with double beds.
WGSN Lifestyle & Interiors subscribers can read more about the move towards nostalgic experiences and child-like pleasures in the report, Design Ideas – 10 Key Trends For 2015.
– Sarah Housley
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.