IKEA opens Breakfast In Bed Cafe
By Sarah Housley

IKEA is hosting an especially cosy three-day pop-up in East London this week. Open today and running until the 20th May at Blackall Studios, …

May 18, 2015
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IKEA is hosting an especially cosy three-day pop-up in East London this week. Open today and running until the 20th May at Blackall Studios, the Breakfast In Bed Cafe includes a Scandinavian breakfast menu, served to guests in single or double IKEA beds, with sleep specialists on hand to help them optimise their bedtime routines. After breakfast time (12-3pm), activities switch to lunchtime napping.

The pop-up follows in the footsteps of IKEA’s 2014 cinema pop-up, which replaced all of the seats in a cinema in Russia with double beds.

WGSN Lifestyle & Interiors subscribers can read more about the move towards nostalgic experiences and child-like pleasures in the report, Design Ideas – 10 Key Trends For 2015.

– Sarah Housley


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