IKEA’s new collection makes the ordinary extraordinary

This summer, IKEA is launching two limited edition collections that celebrate the simple pleasures of cooking a nice meal, and then sharing it with loved ones.

With over 40 pieces of dinnerware, serveware, glasses, cutlery, vases, candle holders and tablecloths, SITTNING aims to turn ordinary dinners into extraordinary experiences. It comprises serving platters of many sizes and shapes, as well as miniature or gigantic bowls, for bite size foods or dinners for 20. But the highlight of this collection is the place mat with stitched pocket to hide your phone in, to show you’re 100% focused on your guests and their fascinating conversation.

In the kitchen, HEMSMAK consists of everything one might possibly need to make conserves. As the healthy, sustainable way of life that is the art of preservation makes a resurgence in today’s kitchens, IKEA has developed a range of jars, bottles, and canisters, complete with a funnel, as well as wrappers and labels.

Great to stock jams, honey, juices or vegetables, the collection is also ideal for preparing homemade sweets and treats, ready to be served at Kids’ Parties.

Both collections underline the importance of the Housewarming trend, where consumers give prominence to making their house a home, as inviting and comfortable to them as to others. This includes taking the time to make again, devoting hours to crafting a beautiful meal just for the pleasure of enjoying it with the people of our choice.

For more analysis on kitchen and tabletop evolutions, WGSN Lifestyle & Interiors subscribers can read The DIY Kitchen and The Ornate Tabletop, as well as Housewarming.

– Laurence Pasquier


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.