Jun 05, 2018 | By Emily Spiegel
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Dec 04, 2016
By WGSN Insider
For the entire month of December your WGSN global editors are coming live and direct to you through the WGSN Insider blog. We’re rounding up this overwhelming year, by cutting through the noise to deliver you, our “WGSN #ICYMI”!
It’s a rundown of the coolest moments of the year, the most innovative ad campaigns, plus super cool products that may have flown under your radar this busy year, and we’ll give you insight into the people (read: key influencers) who used 2016 as their warmup as they plan to take over in 2017.
Ok, ok, so you know it was the hottest show of the year, and that every single person you know came dressed as a member of Stranger Things to your Halloween Party. But did you know that this year Google, the tech giant, teamed up with Netflix to create an AI assisted Stranger Things scavenger hunt in New York back in October? Consumers simply had to download Google’s messenger app called Allo, and ask it questions to unlock clues around the city, and yes the first question was ‘Where is Barb?’
And for those who missed the scavenger hunt, you can still download the new range of Stranger Things stickers available here.
This was a super savvy brand activation for both Google and Netflix, for Google it added a fun play element as part of its messenger service, making consumers more likely to engage with it. While for Netflix, this was the first in a long line of product spin-offs that it’s preparing around its shows. With the next season of Black Mirror it will be releasing the ‘people-rating’ app that characters in the show use.
— Netflix UK & Ireland (@NetflixUK) November 9, 2016
This is a really smart way to bring consumers into the world of Netflix and keep them engaged throughout the year.
Look out for our full #ICYMI calendar coming up everyday on WGSN Insider, this month. Check out day one, an ode to Martha Stewart and Snoop Dogg here.
At WGSN our global employees are first when it comes to emerging trends, designers to watch, and the retail brands doing dynamic things. For more curated insight, join WGSN.
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