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#ICYMI Day 3: Doritos, Millennials and the US Election

For the entire month of December your WGSN global editors are coming live and direct to you through the WGSN Insider blog. We’re rounding up this overwhelming year, by cutting through the noise to deliver you, our “WGSN #ICYMI”!

It’s a rundown of the coolest moments of the year, the most innovative ad campaigns, plus super cool products that may have flown under your radar this busy year, and we’ll give you insight into the people (read: key influencers) who used 2016 as their warmup as they plan to take over in 2017.

 

WGSN #ICYMI: DAY THREE

WGSN Staffer: Cassandra Napoli, Assistant Editor Digital Media and Marketing

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One of the biggest headlines throughout 2016 was the United States Presidential Election. Leading up to the historic month, many celebrities and brands made it their mission to personally encourage young millennials to register to vote and make their voices heard… but did you hear about the tasty orange chips that took a major stand on the issue?

Doritos launched the innovative “Doritos No Choice” campaign in collaboration with non-profit Rock the Vote. The snack brand inserted a vending machine onto a college campus, and asked participants if they were registered to vote in the 2016 election. If the student stated they were not yet registered, the machine prompted them to select a chip flavour-which is when stuff gets weird.

A silver bag of chips full of cardboard pieces were dropped to the bottom of the machine and contained a note stating that not registering to vote leaves you with no choice in the outcome of the election results, “Because if you don’t choose, someone else chooses for you”.

The brand further extended this campaign digitally through their website, in which consumers could go online and send these empty, tasteless and crunchless chips to their friends and family who were not registered.

 

Look out for our full #ICYMI calendar coming up everyday on WGSN Insider, this month. 

At WGSN our global employees are first when it comes to emerging trends, designers to watch, and the retail brands doing dynamic things. For more curated insight, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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