#ICYMI DAY 23: Beauty brand MDMFlow

MDM Flow: the new beauty brand

MDM Flow: the new beauty brand

The holiday season is here, a time for reflection and excitement for the year ahead. To help you take stock, reminisce about the good times, and get excited for 2017, for the entire month of December your WGSN global editors are cutting through the noise to deliver you, our “WGSN #ICYMI” rundown.

It’s a rundown of the coolest most viral moments of the year, the most innovative ad campaigns, plus the sites and sounds that should be on your radar now, so that come 2017, you can say, ‘oh I already knew that was going to be HUGE this year’.













WGSN Staffer: Stephanie Ellis, Senior Digital Designer, London

MDM Flow lipsticks

MDM Flow lipsticks

I love discovering new beauty brands, but particularly ones created by women. This year was the year that 25-year-old Florence Adepoju went global with her fantastic lipstick line, which was an instant Instagram hit.

The university graduate was a woman with a mission, using her shop floor experience in beauty combined with her degree to fill a real gap in the beauty market. Her signature style? Those bold, bright colourways that she’s created, which feed our desire for 90s pop video nostalgia while also feeling current, fresh and new. She’s also helping break down racial barriers in the beauty industry as a woman of colour. What’s not to love?

Look out for our full #ICYMI calendar coming up everyday on WGSN Insider, this month. Check out why 2016 was the year of tour merch here.

At WGSN our global employees are first when it comes to emerging trends, designers to watch, and the retail brands doing dynamic things. For more curated insight, join WGSN.

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