17 hours ago | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Dec 18, 2016
The holiday season is here, a time for reflection and excitement for the year ahead. To help you take stock, reminisce about the good times, and get excited for 2017, for the entire month of December your WGSN global editors are cutting through the noise to deliver you, our “WGSN #ICYMI” rundown.
It’s a rundown of the coolest most viral moments of the year, the most innovative ad campaigns, plus the sites and sounds that should be on your radar now, so that come 2017, you can say, ‘oh I already knew that was going to be HUGE this year’.
Earlier this year WGSN Insight reported that 12 million VR headsets were expected to be sold in 2016 as part of a market growth that is predicted to hit $30 billion by 2030.
But while brands eyed VR opportunities for engagement, gamers took their experience to the next level, and artists such as Bjork found a new, immersive medium for creative expression, journalists have pounced on the format to capture the most hard-hitting storytelling.
If you didn’t see The Guardian’s inaugural VR film 6×9 you may have missed how impactful VR really is. 6×9 places the viewer in a solitary confinement prison cell, and enabled journalists to bring to life a subject they’d previously reported on with a new intensity and impact. Its unapologetic realism is echoed by several other VR projects such as Project Syria by Nonny de la Peña and Seeking Home: Life Inside the Calais Migrant Camp by the Associated Press. Each breed empathy and understanding for the world’s biggest crises in an audience not subject to distraction because they’re locked in a headset.
VR journalism used this year’s most exciting media advancement to provide a reality-check on the brutality of 2016.
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