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#ICYMI Day 15: Why wine is the new accessory

The holiday season is here, a time for reflection and excitement for the year ahead. To help you take stock, reminisce about the good times, and get excited for 2017, for the entire month of December your WGSN global editors are cutting through the noise to deliver you, our “WGSN #ICYMI” rundown.

It’s a rundown of the coolest most viral moments of the year, the most innovative ad campaigns, plus super cool products that may have flown under your radar this busy year.

 

WGSN #ICYMI: DAY FIFTEEN

 Me with glasses - LI2.2

WGSN Staffer: Kara Mullins, North America Account Manager

 

 

 

 

 

 

Wine is having a really great year. 2016 will go down as the year wine glasses became the new ‘it’ accessory. Now I would never advocate stealing, but after seeing Rihanna stride out of so many venues with wine glass in hand, it’s hard to not think about taking that glass of Malbec straight out to the streets!

Screen Shot 2016-12-15 at 5.03.17 PM

 

Rihanna has been photographed leaving so many clubs and restaurants with wine glass in tow that it’s created a bit of an epidemic, where proprietors are clamping down on their cutlery! Consider yourself warned.

The Fat Jewish 2

And wine itself has been making quite the comeback. Instagram personality & published author Josh “the Fat Jewish” Onassis created his own wine brand (or parody, depending on how refined your pallet is) called “White Girl Rose” which comes complete with straws and a bubble bath.

So next time you think about what to include in your handbag for a night out on the town, consider adding a (preferably shatter proof) wine glass to the mix!

wino jdeepwine

 

 

And when you meet your match at the party, do take a second to toast to the original wino who started it all. #winoforever

Look out for our full #ICYMI calendar coming up everyday on WGSN Insider, this month.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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