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#ICYMI Day 14: Curvy Barbie

 

The holiday season is here, a time for reflection and excitement for the year ahead. To help you take stock, reminisce about the good times, and get excited for 2017, for the entire month of December your WGSN global editors are cutting through the noise to deliver you, our “WGSN #ICYMI” rundown.

It’s a rundown of the coolest moments of the year, the most innovative ad campaigns, plus super cool products that may have flown under your radar this busy year.

 

WGSN #ICYMI: DAY FOURTEEN

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WGSN Staffer: Emily Spiegel, Head of Content and Product Marketing

 

 

 

 

 

 

I was a Barbie girl. Well actually, a Barbie addict. When I was 7, I had Hair Salon Barbie. Ballerina Barbie. Every Barbie x Disney Princess. A Barbie Dreamhouse. A Barbie Car. Barbie the Princess Game. Barbie the Makeover Game.

What was it about Barbie? I don’t know if it was the fantasy of her life. That every outfit always looked flawless. That she was always camera ready. Or how far she was from my reality.

I mean let’s be honest, Barbie is pretty far from everyone’s reality. She never gets food in her teeth. Every outfit always fits. And B never – ever -has a bad hair day.

Not to mention that, as is well documented and repeated, her body proportions are physically impossible. And so, after increasingly losing market share and clout amongst Millennial parents – who wanted dolls that re-enforced body positivity – it was time for Mattel to make a change.

In January, they stunned the world, and landed the cover of Time by introducing three new body types – petite, tall and curvy – to their Fashionista line. More recently, they’ve expanded their Sheroes line to include Ashley Graham. The plus-sized model who has dominated magazine covers this year (most noticeably of Sports Illustrated and British Vogue).

 

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