May 24, 2017 | By Samuel Trotman
Request a demo and see WGSN for yourself.
Dubbed “The hippest long weekend on the annual music-festival calendar” by Rolling Stone magazine, Iceland Airwaves has well and truly cemented its reputation as the go-to destination for discovering your favorite new band.
This year, a grand total of 8,000 fans and industry insiders flocked to Reykjavik’s otherworldly environs for five days of party-hard antics and soulful (sometimes feral) performances, thanks to a tightly curated edit of genre-crossing talent.
Flash-forward a week: we’ve been busy creating our post-Iceland Airwaves street style reports to a line-up induced soundtrack, and decided to include our readership. So here’s a selection of our top three favorite acts – aside from ones that we have mentioned in the past – ahem – Savages, Goat, Empress Of, Mac Demarco, to name but a few (also worth checking out if you haven’t yet). So sit back, and turn up the volume.
1. Jagwar Ma – This Sydney-based duo is making waves with their critically acclaimed debut album “Howlin”.
2. No Joy – Montreal-based babes Jasamine White-Gluz and Laura Lloyd’s moody shoegaze haze has garnered praise via their newly released album “Wait To Pleasure”.
3. Retro Stefson – This multi-award winning Icelandic crew is big news back home, and cultivating fans worldwide with their catchy sounds.
– Shanu Walpita
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.