4 hours ago | By Laura Welch
Request a demo to experience WGSN.
DRESSED UP SLOUCH
Milan: Last season, Iceberg chose a deliberately disheveled, ladylike woman as their muse, adding a few careless styling techniques to each prim ensemble. For spring, the relaxed attitude was maintained, but applied to a more modern mix of sporty and dressy items. This juxtaposition worked well as a representation of how the lines between day and evening wear have blurred, as in sparkly black pants paired with a white mesh wrap top, or a chambray shirt with an elegantly draped, emerald green silk skirt. Other major trends showed up too, like yellows similar to those seen in London, or checkerboard patterns like those noticed throughout Milan presentations. As a whole, Iceberg’s S/S 11 was a bit uneven thematically, hitting many different notes, but more than one key item was represented – the mid-calf-length dress, the sheer top, the skinny belt – all pieces Iceberg’s young customer might style in exactly this slouchy style.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.