Feb 22, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Last night the denim team was lucky enough to attend the premiere screening of the truly inspiring and awakening documentary, The Plastic Age.
In centuries past we have seen the Stone Age, the Iron Age and the Bronze Age, but today people are referring our era as a far less romantic time – The Plastic Age. According to studies the world produces 288 million tons of plastic a year, and unlike other materials such as paper, metal or glass, plastic doesn’t oxidize or biodegrade, instead ending up in landfills, or worse as garbage patches in our oceans.
Created by i-D and directed by Jake Sumner, The Plastic Age exposes the problem of ocean plastic, and sheds light on the ground-breaking solutions and the remarkable lengths scientists, activists and fashion labels are going to, to secure our oceans for future generations. Focusing on the environmental issue of an estimated 700 million tons of plastic waste and pollution in the world’s oceans, the documentary highlights the extent of the problem and the sustainable solutions available to the increasing plastic waste.
The evening was hosted by Cyrill Gutsch, founder of Parley for the Oceans, an organization raising awareness for the fragility of the oceans, at the Ham Yard Hotel in Piccadilly Circus. The 20 minute film dives right into the heart of the problem, and studies Bionic Yarn, a progressive textile producer that turns plastic into fibers to make clothing. Pharrell Williams, owner of Bionic Yarn, features heavily throughout the film most notably through his collaboration with G-Star and the RAW for the Oceans sustainable denim collection.
Look for the full-length documentary to launch on April 15 on i-D‘s YouTube channel.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.