i-D Launches New Website Intended to Reinvent Online Fashion
By Samuel Trotman

i-D magazine premiers its new digital platform with the exclusive premiere of M.I.A. x The Partysquad “Y.A.L.A.”

Nov 15, 2013


Today iconic British fashion and lifestyle publication i-D debuts its re-imagined online presence with the launch of the new i-d.vice.com.

Since its beginning in 1980, i-D has been a consistent source of inspiration in fashion culture providing readers with on-point content on fashion, music, art and youth culture. Throughout the decades the magazine’s format has evolved from a hand stapled fanzine into a mature glossy and most recently i-Donline.com. Constantly reinventing itself, the brand today enters its latest digital development as it celebrates the launch of i-d.vice.com. The new site comes after a short hiatus when the company was acquired by Vice, who has merged the title within its burgeoning digital ambitions.

The new Tumblr-like format is heavily centered on high-res visual content and a video-driven editorials that highlight the most captivating personalities in fashion and culture. Be sure to check out some of the exclusive articles including the premiere of M.I.A. x The Partysquad “Y.A.L.A.” in Collaboration with KENZO. 

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