Oct 05, 2017 | By WGSN Insider
We were already excited about the arrival of an adidas Originals store in London when we spotted this. To mark the opening of London’s first adidas Originals flagship store, HUH. x adidas Originals have teamed up to celebrate the people shaping London’s culture today.
Neighbourhood London, a free limited edition cultural paper, features a series of exclusive interviews, features and unique artworks celebrating the people shaping London culture today. Covering art, photography, music, community and entrepreneurship, HUH. spoke to Real Gold, F A M, Only Real, Malarko, Nic Hamilton, Dan Wilton, Anna Lomax, Rosanna Webster, Kieran & Danny Clancy, Charlotte Rutherford, Kristina Records, Kyle Hougham and Cieron Magat.
The paper also includes a poem for London from George the Poet, written using material supplied by all of the featured Originals, while photographer Charlotte Rutherford Each took portraits of each contributor. For a preview of what’s to come, watch the behind the scenes video directed and edited by Ben Waddleton set to Only Real’s track “Cadillac Girl”.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.