Aug 30, 2019 | By Maria Florencia Ameneiros
Mar 24, 2017
Last summer, trade show veterans Pitti revealed that the guest designers in attendance were Raf Simons and Gosha Rubchinski; this season they have again landed a huge high fashion name. HUGO BOSS will present the new HUGO new Spring/Summer 2018 collection at Pitti Immagine Uomo in Florence on June 13, 2017, showcasing a combined mens- and womenswear show.
“We are very happy that HUGO BOSS has decided to invest in Pitti Uomo for an occasion as important as the presentation of the Spring/Summer 2018 HUGO collection,” said Raffaello Napoleone, General Manager of Pitti Immagine.
“This special event is making our calendar even richer, reconfirming Pitti Uomo and Florence as the place to be for men’s fashions and for launching new projects. We immediately said ‘yes’ to this new collaboration and we hope that it will be a huge success”.
The Pitti trade show organisation has pretty much all fashion/retail bases covered, from menswear, to yarns, fragrance, food and kids. In fact, Pitti Immagine might be one of the longest running trade shows on the WGSN roster. Just last summer Pitti celebrated its 90th anniversary. But it’s not resting on its laurels or its history; it remains one of the most relevant, progressive shows we attend- with the biggest names in fashion sitting beautifully alongside rising talent. The announcement of the HUGO BOSS show is the perfect example of this.
Speaking about the high fashion announcement Ingo Wilts, CBO of HUGO BOSS said: “HUGO has always been our more progressive brand. We are very much looking forward to presenting the collection at the Pitti Uomo – one of the world’s most important platforms for men’s clothing and accessory collections.
“It’s the ideal setting for showing innovations in fashion and for presenting the brand to a relevant audience of buyers and press.”
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