You’ve heard of the Zune MP3 player, yeah? It’s Microsoft’s answer to the iPod and it’s compatible only with PCs – or with Macs running Windows. Just yesterday Microsoft launched a cool new collection of Zune players – Zune Originals. Zune Originals is a collection of 27 original works by 18 international artists coupled with a new customization feature for the player – it’s like NIKEiD for your MP3 player. Visitors to the Zune Originals website can customize their player by size and color and choose one of the 27 illustrations to have engraved on the back of their player.
Which is all terribly interesting in a cross-promotional sort of way…but what’s even more interesting is when you realize that Microsoft has the budget to throw a huge party celebrating the launch of the new collection…and that they’ve hired Peter and Bjorn from Peter Bjorn and John to DJ…and then you realize that the cream-of-the-downtown-crop has been invited to this party…along with a sizeable international crowd…and that Stunners International are also DJing…and just when you’re thinking the only thing that could be better than this would be if they would give everyone one of those new players for free…well then they go ahead and do that too.
Mostly though, I just went to hang out with friends and take photos for you guys to see…
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