How the straight-talking statement t-shirt became the ultimate workout accessory
By WGSN Insider

Honest. Funny. Disruptive. The new slogan workout tee is all about keeping it real, says WGSN Active Director Clare Varga

Jan 22, 2016
/

6 photos
Like

It’s January, when all conversation turns to fitness. But there’s a new type of t-shirt making waves on the gym floor, and in the candlelit yoga studio. Long gone are old, battered, pale white t-shirts, and in their place is the ‘keeping it real’ statement tee.

You know it when you see it. It’s been championed by big brands like Victoria’s Secret and Private Party, as well as local fitness studios producing their own clothing lines like Y7 studio in Brooklyn.

Phrases include:

‘Namast’ay Fly, A Tribe Called Sweat, Assquake and Turning Up is My Cardio’

WGSN_WORKOUT-Y7 YOGA

WGSN_WORKOUT-Screen_Shot_2015-12-17_at_1.29.30_PM

WGSN_WORKOUT-05_Anti_Fitspo__Dec_15

WGSN_WORKOUT-Private_Party_BARRE_SO_HARD_1_2048x2048_hr WGSN_WORKOUT-Private_Party_turningupismycardio_hr

wgsn_workout-Private_Party_DSC_6161_2048x2048_hr

 

Fitness has never been so fun, sweaty and real.

For in-depth fitness analysis, trend alerts and detailed information on the emerging active brands, join WGSN.


How the straight-talking statement t-shirt became the ultimate workout accessory
0 comments

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment


Related stories

trouser suit pfw ss17
2 photos
Paris S/S17 catwalk trend alert: The new trouser suit

3 photos
Are cybathlons the future of sport?

Ruffles are having a retail moment in womenswear

2 photos
Summer fitness, Olympic fever and the rise of activewear sales

15 photos
How to rock it like a street style star in Paris