Login

How the straight-talking statement t-shirt became the ultimate workout accessory

It’s January, when all conversation turns to fitness. But there’s a new type of t-shirt making waves on the gym floor, and in the candlelit yoga studio. Long gone are old, battered, pale white t-shirts, and in their place is the ‘keeping it real’ statement tee.

You know it when you see it. It’s been championed by big brands like Victoria’s Secret and Private Party, as well as local fitness studios producing their own clothing lines like Y7 studio in Brooklyn.

Phrases include:

‘Namast’ay Fly, A Tribe Called Sweat, Assquake and Turning Up is My Cardio’

WGSN_WORKOUT-Y7 YOGA

WGSN_WORKOUT-Screen_Shot_2015-12-17_at_1.29.30_PM

WGSN_WORKOUT-05_Anti_Fitspo__Dec_15

WGSN_WORKOUT-Private_Party_BARRE_SO_HARD_1_2048x2048_hr WGSN_WORKOUT-Private_Party_turningupismycardio_hr

wgsn_workout-Private_Party_DSC_6161_2048x2048_hr

 

Fitness has never been so fun, sweaty and real.

For in-depth fitness analysis, trend alerts and detailed information on the emerging active brands, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share104
Tweet
+1
Share
Pin14