Feb 24, 2017 | By Lizzy Bowring
Jan 22, 2016
By WGSN Insider
It’s January, when all conversation turns to fitness. But there’s a new type of t-shirt making waves on the gym floor, and in the candlelit yoga studio. Long gone are old, battered, pale white t-shirts, and in their place is the ‘keeping it real’ statement tee.
You know it when you see it. It’s been championed by big brands like Victoria’s Secret and Private Party, as well as local fitness studios producing their own clothing lines like Y7 studio in Brooklyn.
‘Namast’ay Fly, A Tribe Called Sweat, Assquake and Turning Up is My Cardio’
Fitness has never been so fun, sweaty and real.
For in-depth fitness analysis, trend alerts and detailed information on the emerging active brands, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.