How the straight-talking statement t-shirt became the ultimate workout accessory
By WGSN Insider

Honest. Funny. Disruptive. The new slogan workout tee is all about keeping it real, says WGSN Active Director Clare Varga

Jan 22, 2016
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It’s January, when all conversation turns to fitness. But there’s a new type of t-shirt making waves on the gym floor, and in the candlelit yoga studio. Long gone are old, battered, pale white t-shirts, and in their place is the ‘keeping it real’ statement tee.

You know it when you see it. It’s been championed by big brands like Victoria’s Secret and Private Party, as well as local fitness studios producing their own clothing lines like Y7 studio in Brooklyn.

Phrases include:

‘Namast’ay Fly, A Tribe Called Sweat, Assquake and Turning Up is My Cardio’

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Fitness has never been so fun, sweaty and real.

For in-depth fitness analysis, trend alerts and detailed information on the emerging active brands, join WGSN.


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