How the poncho got its groove back – the data proving it’s in fashion
By Sara McCorquodale

It’s had a rough ride but this item is officially stylish – and WGSN INstock statistics prove there’s huge consumer demand for it. WGSN Senior Editor Sara McCorquodale reports

Oct 22, 2015
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Poncho 2015
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The poncho is one of those items that’s had a rough ride over the years. It was made the epitome of uncool by Ugly Betty…

Then worn adorably (but, like, not fashionably) by Manny in Modern Family…

And then turned into anti-zombie, survival gear by The Walking Dead…

Even Doctor Who had a pop at the poncho back in 2013…

But if WGSN INstock data is anything to go by (and it’s a pretty amazing indicator of what’s happening in retail now) perceptions of the poncho have changed. Big time.

In fact, consumers in the US now find the poncho such a desirable item, it accounted for 27% growth in knitwear for Nordstrom and 55% for Bloomingdale’s in September.

Why? This is now a trend-led piece thanks to new interpretations by high profile, influential designers including Burberry, Osman, Gucci and Emilia Wickstead for both this season and Spring/Summer 2016.

But the poncho isn’t the only item creating news in knitwear. Longer-length cardigans across the board are seeing knit make a break into the outerwear category for autumn.

Meanwhile the continuing popularity of the 1970s theme means neutrals, oranges, rusted reds and browns are leading when it comes to colour.

NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy. Find out more here.


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