How LG and Google made a smartwatch for creative types

Vashtie models the new LG smartwatch


At WGSN we talk a lot about the growing wearables market and how the brands that pay the most attention to their consumer in the design process are the ones most likely to win in this market. Consumers (and particularly creatives types with an eye for design) have to really be convinced as to why they should part with their favourite timepiece and invest in a smartwatch instead.



Well it looks like one brand might finally have created a smartwatch for creatives. This week LG launched two new wearables, the LG Watch Sport and LG Watch Style. Teaming up with Google for the app side of things, both watches run on Android Wear 2.0, have Google Assistant built-in and the LG Watch Sport supports Android Pay.  While the LG Watch Sport is all about tracking your health, fitness and wellbeing, it’s the LG Watch Style that is ideal for creatives.

“LG and our partners at Google managed to include a tremendous number of innovative technologies into the LG Watch Sport and the LG Watch Style,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This dynamic duo of devices offers cutting-edge functions in terms of personalization and empowerment, freedom and convenience to meet diverse consumer tastes.”

The small, slim and stylish accessory is ideal of designers, fashion editors on the go, and musicians alike. At a dinner called “Wear to Next” to launch the watch,  DJ, designer and all round entertainer Vashtie who is the face of the watch relayed all the innovative ways that the watch can seamlessly support your creative lifestyle.

LG Wear to Next Launch Event

LG Wear to Next Launch Event


Want to be connected? You can be- from calls to emails at your wrist. Want to silence the noise by turning off alerts or social streams? You can. Want to completely ditch your phone and just having the key alerts come to your watch? It’s all possible with the LG Watch Style. And the interchangable watch straps, in classic black (for New Yorkers) and bold colourways for everyone else, helps it feel more like an useful accessory and personal assistant than a watch.

With there set to be more connected devices than humans by 2018, we can only hope there are as chic, and actually helpful as the new LG wearables.






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