17 hours ago | By WGSN Insider
Big data meets consumer insights, Experience WGSN.
Apr 06, 2020
Working out from home is the new normal. Its boom was accelerated by necessity, but the benefits for those with busy lives, childcare constraints or the sheer variety of digital exercise options mean this workout medium will grow exponentially long after gyms reopen.
This shift to digital home-based workouts will have long-term impacts for the active industry, from equipment to apparel. So what are the trends that will stick and how can we respond to them through product design?
As we are all urged to stay inside, the home fitness industry has exploded. Influencers, personal trainers and even brands are offering home workouts on social media and live streaming platforms. Despite remote workouts having inherent benefits for many lifestyles, there are still restrictions that come with working out from home, from maintaining posture to communicating clearly with instructors. This white space provides a huge opportunity for the activewear industry.
Going forward, collaborations between tech giants and activewear brands will emerge to provide solutions to these challenges. By enhancing activewear design and how it connects to devices, trainers will be able to track and improve form and intensity of workout automatically. Smart sensors that track your movement and from, touch sensitive fabrics and intuitive accessories will also come to market to ensure home workouts are fully immersive.
In a post coronavirus world, digital workouts will continue to grow. As people invest in their home hubs during this time of isolation, and reassess spending priorities in line with financial restraints, brands should act now to ensure their product offering responds to the needs of this consumer.
To understand other design impacts, download our ‘Coronavirus: Remote Workout Design Impacts’ report.
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