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How sports lifestyle brand ’47 is helping the next generation of design talent

 

Last week in the heart of Williamsburg at Brooklyn’s National Sawdust, a new wave of designers hit the catwalk with their creations. But this was not any old catwalk, it was the ‘47 Redesign Runway Fashion Show, the result of a fashion partnership between sports lifestyle apparel company ’47 and the design school Pratt Institute. The idea was to pick the coolest new wave of designers and set them up with a design challenge: use deadstock ’47 apparel, accessories and headwear to create one-of-a-kind micro-collections. The result? A runway offering up a mix of traditional loungewear, as well as sports inspired dressed and jackets. The whole event was judged by design duo and CFDA/Vogue Fashion Finalists, Rochambeau, Aluna Francis of musical duo AlunaGeorge, and the Pratt faculty.

We caught up with the designers to talk about the project, this idea of sustainability in fashion, and making something new and exciting from old fabric. Check out the rising design talent below:

 

 ‘47 Redesign: Designer Elle Quesada

'47 redesign project designer Elle- sweater made of deadstock

’47 Redesign project designer Elle

For Elle designing clothes is something she’s done since she was a kid in high school, both as a way of creating the latest fashion and as an outlet for her creativity. Her theme for the project was all about origin stories and telling them through the medium of garment creation. “When we were first presented with the project we spoke to the ’47 designers and they explained what the brand meant to them, the origins of the brand as a family business, and that’s what I got from the meeting- that idea really stuck with me and so that’s what my collection focused on, origin story”.  Better yet she got the opportunity to work with materials that she hadn’t worked with in the past, switching from her usual aesthetic of fine silks and organza, to sweat and jersey material. “It was really fun to use these materials and play with drape, as I’m normally a pattern person. Also the deadstock was hella comfy, so comfy that we were trying stuff on in the studio. It was exciting to then transform these traditional loungewear clothes, taking them out of their element.”

 

Brittany Lovegrove

For Brittany the ’47 Redesign project offered up the chance to play with fabrics that have a 3D surface. She used all the discarded hats for her collection, “the hats already had a shape to them, so it was really fun experimenting with this 3D surface and seeing how it fit the form, rather than my normal process of using a flat fabric.” The project also gave Brittany the chance to have a better understanding of the fashion and retail industry, how to build a brand, create a collection and work within a fashion company.

 

Fiona Cole

Fiona’s excitement for the project came from being able to experiment with clothes and work with unusual shapes. Rather than seeing it as an unsurmountable challenge Fiona relished the chance to play with the hats and shirts. ” I enjoyed working with the shapes that existed and playing around with the negative spaces I found, career wise I don’t have a specific goal, so projects like this are the perfect way to experiment and see what I like”. This was all about creating as you go along, thinking outside of her comfort zone, with very exciting results.

 

 

Jun Young Woo

For Jun Young Woo, the project was an opportunity to use fashion as a way of finding connections. Her starting point was connecting the dots with the fabric and finding similarities between the idea of Japanese armour and the American football uniform. She then started to draw and paint her garment ideas. “The project was great for me in terms of getting brand experience, creating a collection for a runway show and dealing with lots of garments at one time, plus I got to use knit fabrics, which was a first for me.”

 

Michaela Folcik

Through the project, Michaela learned what it was really like to be a designer, from sketch to finish, and the creative ways to get the collection done no matter what. “It was exciting to be able to make anything I wanted from a completely different type of clothing. Also I don’t use a lot of colour, and these garments were bright so I took advantage of that to create something new.”

Check out our Facebook Live of the runway show below:

’47 X Pratt Institute

Posted by WGSN on Thursday, April 27, 2017

 

All photos credit: Tramaine George

Like this? Follow ’47 the brand on Instagram here

Want more emerging talent articles? Check out our feature on the rising stars of Central Saint Martins here

 

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