Aug 17, 2017 | By WGSN Insider
Oct 19, 2010
After much anticipation, HOUSE OF VANS finally opened its doors on Saturday night to a sea of skateboarders in Williamsburg, New York. Top notch performances from the likes of Chuck D and Flavor Flav of Public Enemy along with another rap heavy hitter, Mos Def created a huge buzz amoungst the attendees.
Considering HOUSE OF VANS has been intensely talked about within the skate community for months – and very secretly mind you – knowing where it’s located now is quite a feat in itself! Additionally, how can we not give a shout to every important and influential skate pro in Vans’ 34-year history who came out to support: Tony Alva, Tony Trujillo, Dustin Dollin, Anthony Van Engelen, Omar Hassan, Steve Caballero, John Cardiel and Geoff Rowley.
To paint a bit of a picture, imagine a 30,000 plus square foot space that has both an indoor and outdoor street course along with a massive bowl. From the banter we heard at the party, HOUSE OF VANS can now be considered the biggest and best skateboarding space on the East Coast.
Of course, Mr. Steve Van Doren, son of Paul Van Doren, founder of Vans, came to the bash. He was styled out in a black and white checkered button-front and of course a pair of Vans. His Classic Slip-On’s were Aztec-inspired – we first spotted a similar version of them back at the Bread & Butter tradeshow this past summer for the brands’ 2011 Spring/Summer selections. Nice to see Van Doren rocking ‘em now!
Fun was had by all who attended from both those in the scene and fans of skateboarding. The Stylesight team can’t wait to test drive the park for ourselves…Thanks for the party Vans!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.