Sep 16, 2018 | By Rose Garrod
Request a demo and see WGSN for yourself.
With kids spending an impressive average of five billion hours a year playing with LEGOs, it’s no surprise that the toy giant is continuing to expand with a spanking new 3,734 sq.-foot store in the heart of NYC’s Rockefeller Center. Located in close proximity to other toy industry superstars like American Girl and FAO Schwarz, the LEGO store is officially open to the public today and pays tribute to the Big Apple with iconic New York landmarks constructed from the colorful plastic playthings.
Wandering around the bright space, you’ll find LEGO replicas of the Rockefeller Center skating rink, the Statue of Liberty and a very delicious rendition of Magnolia Bakery. There’s even a humorous replica of the Apple store complete with a winding line of people anxiously waiting to get in. Stop by and indulge in some childhood nostalgia.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.